Coca-Cola on Tuesday became the first major advertiser to release its commercial for next month's Super Bowl, The soft drink company's ad, "The Mirage," was produced by ad agency Widen+Kennedy,

Viewers can now vote online to choose which of three groups of characters -- The Cowboys, Showgirls and Badlanders, all of whom are stranded in a desert -- will win the beverage in the commercial.

Coca-Cola will offer the first 50,000 users who vote on CokeChase.com a free Coca-Cola beverage, provided they are registered on the company's rewards site.