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New Jersey is launching its annual "Drive Sober or Get Pulled Over" campaign, a nationwide initiative aimed at reducing crash risks during the holiday season. The campaign, which runs through January 1, is designed to deter impaired driving through highly visible enforcement.
State Attorney General Matthew Platkin announced that more than 130 police agencies across the state have been granted a total of $795,000 to help increase patrols and sobriety checkpoints, with the intent to minimize the potential for fatal or serious crashes.
This initiative comes as the New Jersey Department of Transportation unveiled a series of humorous holiday-themed traffic signs earlier this week. These signs serve as a light-hearted reminder of the serious message behind the campaign: to ensure everyone makes it home for the holidays safely.
According to the National Highway Traffic Safety Administration, approximately one-third of all traffic crash fatalities in the United States involve drunk drivers. In 2020, of the 697 people killed in traffic crashes in New Jersey, 125 were due to a drunk driver.