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Taco Bell has emerged victorious in its legal battle over the trademark “Taco Tuesday”. The dispute was with Gregory’s Restaurant and Bar, a small establishment located in Somers Point, New Jersey. For four decades, Gregory’s held the exclusive rights to the “Taco Tuesday” trademark within the Garden State.
However, the mounting legal expenses resulting from the protracted conflict with Taco Bell, a California-based fast-food giant, led to Gregory’s decision to relinquish the catchy slogan. This move marks the end of an era as Gregory’s was the last remaining holdout in the United States to claim ownership of the “Taco Tuesday” trademark.
The implications of this decision are far-reaching. Restaurants across the country can now freely use the term “Taco Tuesday” in their promotions without fear of receiving a cease and desist letter. This opens up new avenues for businesses to attract customers with themed days and special offers.
Taco Bell expressed its delight at this outcome. The company believes that “Taco Tuesday” is a term that should be shared by all who make, sell, eat, and celebrate tacos.